Fair Play Casino in Dudok building SugarCity Halfweg opens in 2018

HALFWEG, 12 June 2017 – In the Dudok building of SugarCity a Fair Play Casino will soon be established. The owner of the casino chain, Janshen-Hahnraths Group, and real estate developer Cobraspen agreed on that. Cobraspen is working hard to deliver the Dudok building as desired: the facade of the building will be restored and a new roof and an intermediate floor will be realized. The opening of Fair Play Casino Halfweg is planned for 2018.

SugarCity is the former site of the CSM Sugar Factory in Halfweg. On the site, a volume of approximately 110,000 m² of new functions will be realized, including a 25,000 m² Factory Outlet with parking facilities. It is also used as an event location. The Dudok building is located right next to the gatehouse and opposite the new bridge, which is connected to the railway station. This building used to be used as a sugar storage and packaging building. The former storage has an area of approximately 1,400 m², has high ceilings and has three floors. The building is clearly visible from the N200 with 40,000 car movements every day.

In particular, the location was a reason for Richard Rikers (Manager Fair Play Casino) to choose SugarCity: “With the arrival of the outlet centre, the catchment area between Amsterdam and Haarlem will become a giant traffic generator for the entire West of the Netherlands. In addition, the casino is easily accessible via the A9 and A10. There is sufficient parking space and the location is well connected to public transport. From the opposite station there is a walking route past the casino.”

Luigi Prins, founder & president of the Cobraspen Group sees a beautiful area developing: “As the developer of SugarCity, we are now a step closer by giving the total 110,000 square meters a new destination. The arrival of Fair Play Casino to the SugarCity site fits well in the development plan near the Outlet Centre. We are convinced that we have found a suitable candidate who is cautious about the industrial character of the packaging building of the old sugar factory.”

The historic exterior and the characteristic inside will not be affected, according to Rikers: “From inside we make a high-profile casino with a beautiful ambiance. The high altitude offers spatial possibilities for an architect to design a casino-like interior.”

About Janshen-Hahnraths Group
Janshen-Hahnraths Group is an innovative Dutch gambling company with a track record of almost sixty years. Continuous innovation is the key to success for the company, the brands and products. Janshen-Hahnraths Group was founded in 1959 and is located in Kerkrade. It offers employment to approximately 600 employees.

The core activities of the company consist of the international wholesale trade in betting and gaming machines and their exploitation in the Netherlands. Janshen-Hahnraths Group is best known for its brand Fair Play Casino, which has been an innovator and trendsetter in the slot machine industry for over thirty years and has 42 locations in the Netherlands. Janshen-Hahnraths Group also focuses on the development of online and interactive gaming concepts. A good example of this is Fair Play Online, which won the prestigious eGaming Review (EGR) Operator Marketing & Innovation Award in 2016 in the category ‘Innovation in Social Casino’.

About SugarCity
SugarCity is located on the former site of the CSM Sugar Factory in Halfweg, just a few kilometres from Amsterdam. The location has a train station right outside the door. In addition to the casino and an outlet centre, an event location is housed in the old sugar factory at this location, while retaining the many industrial features. At SugarCity a hotel with a capacity of 400 rooms will be realised, just as a supermarket with parking garage, catering establishments and a marina.

The SugarCity site is being developed by the Cobraspen Group, specialist in the restoration of monuments, industrial heritage and re-use of buildings and complexes in the Haarlem and Amsterdam regions. Cobraspen gives new life to cultural and industrial heritage and thus preserves this heritage for the future. The original sugar factory closed in 1992.

If you require more information, please contact Paul Smeele of Pressrecord PR agency via paul@pressrecord.nl and 06-19412537.

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Sugar City, Concept & development, 2015